Did you know Starbucks has over 23,000 locations worldwide? Did you know there are more than 27,000 stores in the United States alone? Did you know that the average Starbucks customer visits a store six times per month? Did you know that the top 20% of customers visit Starbucks over 16 times a month? Did you know that Starbucks has a location within 20 miles of 80% of American households? These are just a few of the mind-blowing facts about Starbucks.
Did you know that Starbucks was originally called Pequod? The name is based on the first mate of a fictional character in the book Moby Dick. The Starbucks founders brainstormed many possible names for the coffee chain, but eventually decided on Starbucks. Pequod is not a word that many people associate with coffee, and the name wasn’t chosen until the company began to grow. Pequod, which translates to “little coffee shop,” was eventually dropped in favor of “Starbuck tunai4d.”
The logo was once a siren or twin-tailed mermaid. But the logo has undergone three revisions, all of them keeping the same theme. The logo was almost named after a pequod. Starbucks uses a proprietary machine designed by Stanford University. It costs $13,000 to install and uses a vacuum and elevator system to heat the water precisely. As a result, a cup of Starbucks can cost $5.
